I founded and built Smudge Art Box, a small business centered around creativity, self-expression, and mental well-being. From the ground up, I led all aspects of the brand—including product design, packaging, brand identity, social media presence, and marketing strategy. Each art kit was thoughtfully curated to support both artistic exploration and mental health, providing customers with everything they needed to create a finished piece while encouraging mindfulness and self-reflection. Through visual storytelling, intentional packaging, and community-driven content, Smudge Art Box aimed to make creativity more accessible and emotionally nourishing. This project showcases my ability to design holistically—blending product, purpose, and aesthetics into a cohesive and meaningful brand experience.
